The Homestead Natural Meats (fictional) rebranding project was a comprehensive overhaul of the company’s visual identity and user experience. The project aimed to create a more relatable and playful brand image while improving the ease of use of the company’s ordering system. This involved creating a new logo that is less generic and more engaging than the old logo. The new logo features a friendly cow illustration and bold typography that reflects the company’s commitment to quality and sustainability. In addition to the logo, a new color palette was developed to add warmth, evoking a sense of the farm-to-table ethos that Homestead Natural Meats embodies.

  To enhance the customer experience, an app prototype was developed that allows customers to easily browse the company’s offerings and place orders. Overall, the project was successful in delivering a fresh and engaging new brand identity that reflects the company’s values and commitment to quality.