“Desert Scorched” is a branding project for a fictional salsa company. The concept revolves around using Colorado-grown chiles to create bold and flavorful products. 

  The logo is eye-catching and memorable, featuring a lively typeface with a blocky chili pepper and an abstraction of the sun for the logo mark. The orange and lime green color scheme creates a vibrant and dynamic look that conveys the company’s energy and passion for producing delicious local salsa. To ensure versatility, I created both horizontal and vertical versions of the logo to accommodate various branding needs. The stationary design is also included in the project, showcasing my ability to create cohesive and consistent branding across different collateral items.