Sour Grump is a creative branding exploration of art nouveau in collaboration with modern trends. Leveraging my expertise in graphic design and illustration, I created a unique visual identity for this fictional beer brand that embodied its playful spirit.

  In order to bring the Sour Grump brand to life, I used my design skills to manipulate a typeface to create a word mark that was both clear and memorable. I then incorporated two playful illustrations of “Sour Grumps” – one for the blackberry lime flavor, and one for tart raspberry – that served as the perfect visual accompaniment to the brand’s signature sour beers.

 Overall, the Sour Grump branding project was a fun and exciting challenge that allowed me to showcase my creativity and appreciation for art nouveau. As a result, I was able to create a cohesive and visually striking brand identity that would surely make Sour Grump stand out in a crowded market.